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Radon Media

DATA & ANALYTICS

EVERY DECISION BACKED BY CLEAN, ACTIONABLE DATA.

End-to-end data infrastructure - analytics audits, tag management, GA4, and conversion rate optimization, engineered so your tracking, attribution, and reporting hold up under scrutiny.

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SERVICES

WHAT'S INCLUDED.

Comprehensive measurement audits across tracking, attribution, data quality, consent, and reporting infrastructure.

EXPLORE ARCHITECTURE
  • -Tracking and tagging coverage review
  • -Attribution and consent audit
  • -Data quality and reporting integrity check

Precision tag implementation, GTM governance, data-layer architecture, consent-aware firing, and QA workflows.

EXPLORE ARCHITECTURE
  • -Server-side and client-side implementation
  • -Consent-aware firing rules
  • -Ongoing tag governance and QA

End-to-end GA4 setup, event taxonomy, key-event governance, ecommerce tracking, audiences, and reporting.

EXPLORE ARCHITECTURE
  • -Custom event and conversion mapping
  • -Audience and segmentation architecture
  • -Validated reporting, not guesswork dashboards

Research-led experimentation, UX analysis, landing-page optimization, and funnel improvements tied to qualified conversions.

EXPLORE ARCHITECTURE
  • -A/B and multivariate testing
  • -Landing page and funnel UX analysis
  • -Conversion definitions built with your team, not assumed for you

KEY TAKEAWAYS

THE PILLARS OF OUR APPROACH.

SCROLLDRAG TO EXPLORE

01  /  FOUNDATION FIRST

CLEAN DATA INFRASTRUCTURE.

Clean data infrastructure is the foundation every other growth channel depends on. Paid media, SEO, and CRO all make decisions based on what the numbers say, and if tracking is broken, incomplete, or inconsistent, those decisions inherit the same errors. Teams often diagnose a “channel problem” when the real issue is sitting one layer down, in the tracking that feeds the channel report.

  • Accurate decision-making
  • Resolve underlying tracking issues
  • Fix root causes, not symptoms

02  /  ONE MEASUREMENT MODEL

CONNECTED SYSTEM.

Analytics, tagging, GA4, and CRO work best as one connected system rather than four vendors solving four different problems in isolation. When each piece is planned separately, definitions drift apart - a “conversion” in GA4 doesn't match a “lead” in the CRM, and a tag firing correctly on staging doesn't mean it fires correctly after the next deploy. A shared measurement model keeps those definitions consistent across every tool touching the data.

  • Unified definitions
  • Consistent cross-platform tagging
  • Shared measurement framework

03  /  GOVERNANCE COMPOUNDS

PREVENTING DECAY.

Tag and data governance prevents the same tracking issues from resurfacing every time a new campaign, page, or platform update ships. Without documented naming conventions, ownership, and QA steps, every release becomes a fresh opportunity to break something that was already fixed once. Governance turns a one-time cleanup into a system that holds up over the next twelve months of site changes, not just the next campaign launch.

  • Documented conventions
  • Rigorous QA protocols
  • Durable tracking setup

04  /  TESTING NEEDS CLEAN DATA

RELIABLE EXPERIMENTATION.

Conversion optimization is only as reliable as the tracking feeding it. Running A/B tests on top of broken event tracking, duplicated conversions, or inconsistent attribution produces false winners - a page ships because a test showed a lift, and the lift disappears three months later because it was never real. Fixing measurement before testing protects the entire experimentation roadmap that follows it.

  • Protect experimentation roadmap
  • Eliminate false winners
  • Reliable attribution tracking

05  /  MEASUREMENT

ACTIONABLE CONFIDENCE.

Success is tracked through tracking accuracy, data completeness, key-event reliability, and how confidently teams can act on the numbers in front of them. That confidence is the actual deliverable - dashboards that are technically live but that nobody trusts enough to make a budget decision from aren't accomplishing much, no matter how complete they look on paper.

  • Data completeness
  • Key-event reliability
  • Trustworthy dashboards

BY THE NUMBERS

14M+

DAILY DATA POINTS PROCESSED

99.8%

TRACKING ACCURACY

1,000+

BRANDS AUDITED

40%

AVG. CONVERSION LIFT

OUR PROCESS

HOW WE
DELIVER.

01 / 04

DATA AUDIT

We map your existing stack - every tag, pixel, and data source - and flag what's broken, missing, or duplicated.

02 / 04

ARCHITECTURE DESIGN

We design the tracking and reporting architecture around your funnel, not a generic template.

03 / 04

IMPLEMENTATION & QA

We build it, then validate every event and conversion in DebugView before it ever reports live numbers.

04 / 04

OPTIMIZATION & SCALE

We monitor, test, and refine, so the system compounds instead of decaying the moment your stack changes.

READY TO SEE HOW THIS APPLIES TO YOUR BRAND? LET'S MAP YOUR GROWTH ARCHITECTURE TOGETHER.

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FAQ

COMMON QUESTIONS.

A full-stack check across GA4, GTM, pixels, CRM, and dashboards - tracking coverage, attribution accuracy, consent compliance, and data-quality gaps, delivered as a prioritized remediation roadmap.

Standard GA4 setup covers configuration. We build the event taxonomy, key-event governance, and audience architecture around your actual funnel, then validate it in DebugView before it reports live numbers.

Yes. Client-side and server-side tag implementation, with consent-aware firing rules built into the data-layer architecture from the start.

Whatever moves your business, not vanity clicks. We define it with you before testing starts, then run A/B, multivariate, and sequential tests against that definition.

Audit findings land within an agreed scoping window tied to your current stack size - we outline the exact timeline on your first call so there's no guessing on either side.

Yes. The audit maps your current stack first. We build around what's already in place instead of ripping out working infrastructure.

LET'S BUILD TOGETHER

READY FOR
STRUCTURAL GROWTH?

Precision isn't just a metric - it's the architecture of every campaign we deploy. Let's engineer your next phase of growth.

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